income Access January 2012 Newsletter‏

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It's the start of a brand new year, and with so many dramatic changes due to take place in the industry, we look forward with anticipation to see how the landscape will evolve over the coming year. New regulations will be put into place in Spain, Germany and possibly Greece. In addition, there has been much speculation regarding changes to US legislation. There have been some dramatic mergers (Party-Bwin) and acquisitions (Sportingbet purchased Centrebet, Betfred purchased Tote) over the last year and more expected in 2012. Finally, 2011 saw dramatic growth in the mobile sector, and we expect this growth trend to continue throughout 2012.

Income Access will be attending the much anticipated ICE iGaming Conference and London Affiliate Conference (LAC) and in London, UK from January 24th to January 29th. Income Access will be attending both of these events along with our featured partners PokerStrategy, Top Betta, Lotos Play, Bet Butler, InterPartners, Sportingbet, Sky Bet, OptionsClick, and Bet3000. Income Access affiliate manager Deanna Dobson will be attending these events. If you would like to set up a meeting with Deanna, send an email to [email protected]. You can read more about Deanna in the affiliate manager of the month section below. As always, we'll have some sensational prizes to give away at our Income Access booth, including iPads, a Macbook Air, and more, so stop by and drop a business card in our jar to enter.

Income Access is also proud to announce that we have been shortlisted for several iGB Affiliate Awards, including Louis Deering (Best Affiliate Manager Non-Traditional, Best Affiliate Manager Overall) and Income Access Network (Best Affiliate Network). A number of our clients were also shortlisted for iGB Affiliate Awards, among whom include Betfred, Crazy Rewards, GuruRevenue, Heart Games, InterPartners, Jackpotjoy, Ladbrokes , Mansion, NordicBet, Market Ace, mFortune, NETELLER, Poker Strategy, RummyRoyal and Skrill (Moneybookers). We wish them all much success in each of their nominated categories.You can view the full list of nominees here: http://files.igamingbusiness.co.uk/PDFs/Final_Shortlists_2012.pdf

Finally, Income Access network has exciting news: Benidorm Bingo has launched a brand-new affiliate program on the network. This well known UK TV brand is sure to be a hit with bingo players. You can read more about the launch in the featured affiliate program column to the right.

Early last month, IA launched Benidorm Bingo. Still quite new, it has already seen great success and quick conversions with affiliates currently promoting the brand. Benidorm Bingo is based on the award-winning British television comedy-drama, Benidorm, which takes place in Spain and features a well-loved cast of many recognizable faces. With a Facebook fanbase of more than 750,000, there is an incredibly large pool of potential players, as the demographic of Benidorm TV show fans and Bingo games are incredibly similar.

Players will receive a 100% matched bonus, as well as a 50% re-load bonus up to £25. Affiliates can now take advantage of a recently improved commission structure (featuring lower tieres), earning 25-35%.

Most excitingly, all new Players who register, deposit, and spend at least £10 on between up until January 31st 2012 will be entered into a prize draw to win a three-night stay at the REAL Benidorm Hotelin Spain (where the TV show is filmed) with flight included.

Join the Benidorm Bingo affiliate program via your Incomess Access Account or e-mail us for further information.

Network Clients

mFortune Launches New Mobile Bingo Site

mFortune, fresh off winning the Rising Star award at the eGamingReview Operator Awards this year, has launched a brand new site for it's popular mobile bingo game, http://www.mfortune.co.uk/bingo/.

This new Bingo site has incorporated a Live Feed that will allow players to see important information regarding the available Bingo games and give them an insight to numbers of players participating in real time.Top winners are also being showcased on this new Bingo site allowing mFortune to recognize the community of players. On average, 96% of all bingo players have won at least once in their lives!

Affiliates interested in promoting mFortune Mobile Bingo or any other of the award-winning mFortune mobile games (including multiplayer texas holdem, greyhounds, roulette, blackjack and a variety of slots games), can visit http://www.incomeaccess.com/merchant_detail.asp?merch=48 or send an email to [email protected].

Scratch Card Heaven Launching 3 New Games

With the launch of the new year, Neogames is releasing 3 new scratchcard games during the month of January including S.M.I.L.E, Keno, and Sampo! These unique games are being offered at Scratchcard Heaven, along with a strong customer retention scheme that translates into high player values and better earnings for affiliates.

The 45% flat revenue share commission is also still being offered to all affiliates, so sign up for the program now through your Income Access affiliate account. Email [email protected] with any questions or for more details.

Kerching

Kerching Casino has just launched "Pixies of the Forest" a new game where your players can enjoy 99 paylines of Tumbling Reels, plus replacement symbols for more chances at winning for only 33 coins. What's more, Kerching Casino features exciting new promotions and feature games regularly so be sure to visit us online to get the latest scoop.

For more information contact us at [email protected] and if you're not already a member of our affiliate program, sign up today and earn 50% for your first 3 months.

MansionCasino.com and Casino.com

MansionCasino.com and Casino.com have a fun promo for thier players this month.

Players will get a bonus this month through completing a little challenge! The brand allocated players a personal points target, if players hit it, they unlock the safe and a bonus!
Your players can play any casino game during the promotional period to earn target points and receive a prize! To be eligable your palyers only have to opt in before Feb 5th.

Sign up to your Incomess Access Account or e-mail us for further information.

White Label Clients

Sportech eGaming: Littlewoods and Vernons

Exciting times for Sportech Affiliates! Sportech is set to launch a UK wide TV campaign starting early 2012 surrounding Vernons Casino. Sportech is looking to work with a variety of affiliates to promote Vernons in the new year, and affiliate will be able to gain from the added brand recognition that this TV campaign will bring to Vernons. With revenue share of up to 35%, and increased brand recognition thanks to the upcoming TV campaign, Vernons has large earning possibilities for its current and new affiliates. Affiliates interested in promoting Vernons can create an affiliate account here, or for more information or to discuss affiliate opportunities send us as email at [email protected].

Betfred Unveils New Mobile Casino

Betfred have launched a completely new, user-friendly mobile casino, powered by IGT, with 8 popular games for in-browser play on iPhone, Android and other popular mobile handsets. Games include popular and tested classics like Cleopatra and Rainbow Riches slots, Roulette 3D, Blackjack, Monopoly Multiplier and more. To help you encourage your users to test out these new games, Betfred is offering a free £5 instant bonus, which will be deposited into their account when they deposit and wager £5!

The new Betfred Mobile Casino games are accessible through the slick new Betfred.mobi portal, which features integrated access to our improved Sportsbook and Goals Galore products where they'll find exclusive offers like Double Delight/Hat-Trick Heaven and all the superb value and bonuses that have become synonymous with the Betfred brand. With the new unified log-in for mobile sports and mobile casino, there's huge potential crossover revenues from for seasoned gamers having a punt on Sportsbook and dyed in the wool punters trying their luck in our Casino!

To get started promoting Betfred Mobile Casino, visit http://www.betfred.com/affiliates or send an email to [email protected].

Probability - 40GBP in Bonus Cash!

Probability Affiliates is giving every affiliate the opportunity to earn a flat 40GBP bonus in their affiliate account during January. All you have to do is generate at least 10 registrations for Ladylucks and/or Moobile Games during the month of January.

As an added promotion that will help affiliates forward more registrations during the month, LadyLucks and Moobile Games are offering players a chance to participate in a weekly draw for 500GBP. Players who deposit at least 25GBP in any of the games at LadyLucks or at least 20GBP in any of the games at Moobile games will be entered into each of the draws."

Email [email protected] with any questions and sign up for an affiliate account now.

Unleashed Partners

What a better way to start 2012 at Unleashed Poker then with a list of all new promotion for your players. All month long, players can take part in Unleashed Poker's Match & Win - Jackpot Edition where aces mean big prizes and the ace of spades leads to a $10K cash prize value. What's more, Super Poker 2012 offers satellites until February 18th with prizes of $1000 and the Irish Poker Open 2012 kicks off January 8th with a $6000 prize package.

In addition, Unleashed Casino has just introduced 8 new games including a Polar Tale the newest video slot game that offers 30 paylines complete with 3D symbols and Soccer Shot, a skilled pinball game.

For more information please contact us or sign up with Unleashed Partners today and start earning commissions up to 35% rev share.

Sky Affiliate Hub: New Poker and Bingo Promo

Sky Bingo: Starting January 4th 2012, Sky Bingo's player offer will change from a 'Play £5, Get £20' to a completely FREE £10. This means that the player offer is now standardized accross all Sky products!

Sky Poker: To coincide with the player promotion running throughout January, Sky Poker has announced that the same promo will be on offer for affilaites, who will have the chance to win an incredible prize bundle which includes an iPad, 3D TV, X Box Kinect Package, HD Pocket Camcorder, Poker Table and more!

For full details on the above, or for information on signing up, e-mail the Affiliate Hub Team. To sign-up now, visit Affiliate Hub.

Affiliate Manager of the Month: Deanna Dobson

After choosing to complete her Bachelor of Business degree in Queensland, Australia, it's nothing short of ironic that a decision to relocate to Montreal would result in landing a job with a company whose founders hail from the Sunshine State. After travelling for quite some time, Deanna loves being settled in Montreal and is very happy to have found a niche in the iGaming Industry. She loves the fast pace and creative freedom that being an Affiliate Marketing Coordinator affords, and is fairly certain this is not a career that will get boring any time soon. Building relationships, being challenged to think outside the box and the continual need to learn are the things she loves most about this job. Outside of work, Deanna loves good food and drink shared with friends and family, live music, running, snowboarding and brushing up on her skills with the latest marketing book/magazine. She looks forward to the day when she can combine a busy career in the big cit! y with weekends at a cottage on the lake.

Contact Us

As always, we appreciate the time you have taken to read our newsletter. If you need more information about any of the news discussed above contact us right away and we'll be happy to chat with you!

Warm regards,

The Income Access Affiliate Team